Welcome to the Audience Extension Learning Hub—your go-to resource for mastering this powerful digital advertising strategy. Whether you're a publisher looking to diversify revenue or an advertiser seeking better targeting options, this hub provides structured, trustworthy education on everything you need to know.
Get started with the core concepts. This section explains what audience extensions are, how they work, and how they compare with other advertising strategies.
Articles:
What is an Audience Extension? A clear, foundational overview of how audience extensions function and why they matter.
How Audience Extension Works: A Technical Overview A breakdown of the mechanics---from data collection to targeting and delivery.
Audience Extension vs Programmatic Advertising Understand the differences between audience extension and broader programmatic buying strategies.
Publishers play a key role in making audience extensions possible. This section focuses on how to set up and sell these campaigns, plus the benefits they offer to media owners.
Articles:
How Publishers Can Offer Audience Extension A practical guide for publishers to build and launch their own audience extension product.
[Benefits of Audience Extension for Publishers] (coming soon) Explore how audience extensions can increase yield, monetize niche traffic, and strengthen advertiser relationships.
[Audience Segmentation Strategies for Publishers] (coming soon) Learn best practices for building and organizing audience data for extension campaigns.
Audience extensions offer advertisers a powerful way to reach verified users at scale. This section explains the advantages, use cases, and how to integrate the tactic into your media plan.
Articles:
Benefits of Audience Extensions for Advertisers Learn how to drive better performance, reduce waste, and scale your reach across premium audiences.
[How to Buy Publisher Audience Extensions] (coming soon) A tactical walkthrough for advertisers on how to find, evaluate, and activate publisher-driven campaigns.
[Audience Extension Campaign Setup Checklist] (coming soon) A detailed checklist to ensure your audience extension campaigns are built for success.
Explore broader strategic considerations, technical changes, and emerging industry trends shaping the future of audience extensions.
Articles:
Audience Extensions in a Cookieless World How publishers and advertisers can adapt audience extension strategies for privacy-first environments.
[Audience Extension Measurement and Attribution] (coming soon) Understand how to track success across multi-channel campaigns and link exposure to outcomes.
[Emerging Trends in Audience Extension] (coming soon) Stay up to date with how the strategy is evolving across industries and platforms.